Birch Hill Media Productions

Something I don't normally do... I just had to write about some commercials that I absolutely hate.  I know there are people who think that any publicity is good publicity, but that only goes so far in my opinion.  First, i want to target the McDonald's 'Fish" commercial.  I know that people are talking about it and that is good, but I just can't bring myself to watch the whole commercial.  In fact, I have never seen the end of it.  I'm probably in the minority, but this kind of commercial will cause me to stop buying just as a form of protest.  Another time I recall feeling this strong is when one of the battery companies hired some Australian sports star with white spikey hair. 

Ok, so the other commercial I wanted to target is a radio commercial for donating your car for kids charity.  They have a jingle that is so bad, that if I had made the spot, I would never admit it.   Most likely, the production people just executed what the client wanted to do, but that doesn't make it any easier to do.  When this spot comes on, I switch the radio station.  Program Directors are probably battling sales managers on this one.  The sales team wants the revenue, but the spot sucks the ratings down the drain, which isn't good for anyone.

There.  I've spoken my mind.  Thanks for listening.  I promise to look at spots I like next time!