Birch Hill Media Productions

With the economy in it's toughest stretch in quite a while, many companies are cutting back.  One thing that is frequently one of the first things cut is advertising/marketing.  So, let's take a look at this... During a downturn, what happens?  Sales are probably either flat or going down.  More sales are needed.  Why wouldn't you take the opportunity to reach out to more potential customers to increase sales?  There's a potential positive amid all the negativity.  While many of your competitors may be contemplating cutting back their public presence, this creates the perfect opportunity to stand out from the crowd.  It could lead to a bigger piece of the pie.  It's the difference between looking at advertising as an investment as opposed to an expense.

One thing that's always been important in advertising is consistency.  If a company's ads disappear from their usual places, might they also risk disapperaing from the audience's minds?  One method of measuring advertising is through "impressions".  The absence of a company from the public eye can create a very unintended impression.

Maybe the same tried and true methods aren't the answer, or are only part of the answer.  Find new ways to stand out.  Make your message unavoidable and memorable.  Invest in your company's future.